[{"data":1,"prerenderedAt":234},["ShallowReactive",2],{"home-cases":3},[4,72,130,181],{"id":5,"title":6,"alt":7,"body":8,"date":47,"description":48,"extension":49,"img":50,"meta":51,"navigation":52,"path":53,"quote":54,"quote_author":55,"results":56,"seo":63,"services":64,"stem":69,"tagline":70,"__hash__":71},"cases\u002Fcases\u002Fhealthcare-and-life-science.md","International Healthcare & Life Sciences","Healthcare and Life Sciences case study",{"type":9,"value":10,"toc":40},"minimark",[11,16,20,23,27,30,33,37],[12,13,15],"h2",{"id":14},"overview","Overview",[17,18,19],"p",{},"HealthCo* is a U.S. based parent company, publicly-traded on the Nasdaq Capital Markets, with both U.S. and Canadian based wholly owned subsidiaries. The Company's revenue is generated by services and products provided by a team of multidisciplinary primary care clinicians and practitioners in Canada.",[17,21,22],{},"HealthCo* is a company in aggressive expansion and was in need of digital technology leadership and direction. Our challenge was to review the company's current operating platforms and build a strategic digital plan to accommodate the current needs of the company and also develop a unique and innovative technology platform for growth.",[12,24,26],{"id":25},"process","Process",[17,28,29],{},"Organizational discovery sessions combined with the CEO's vision led our strategic process. After meetings with the existing executive team, we architected a digital roadmap to address baseline needs to maintain business operations and become more efficient as well as deliver on key areas of growth. In sync with the sales and operations teams, we began delivering high impact digital solutions.",[17,31,32],{},"In parallel to operating systems, the company needs included website and webapp development across many company lines. Our team drove discussions with executives to define the vision of a unique healthcare application, branding across businesses, and creating efficiencies across subsidiaries.",[12,34,36],{"id":35},"results","Results",[17,38,39],{},"We continue to build upon our digital expansion for HealthCo*. A complete overhaul with far-reaching results and efficiencies.",{"title":41,"searchDepth":42,"depth":42,"links":43},"",2,[44,45,46],{"id":14,"depth":42,"text":15},{"id":25,"depth":42,"text":26},{"id":35,"depth":42,"text":36},"2020-11-01","Complete company-wide digital transformation & healthcare marketplace app development","md","https:\u002F\u002Fmedia.milligram-health.com\u002Fmilligram-web\u002Fimages\u002Fnovo_main_plfnsv.jpg",{},true,"\u002Fcases\u002Fhealthcare-and-life-science","HealthCo has a strong vision for the future of healthcare and we needed to bring the 'how' to the organization alongside the development and oversight of all digital. The organization is a combination of many subsidiaries and our services need to deliver across the entire enterprise.","Dr. Barus, Founder & President",[57,58,59,60,61,62],"Innovative new healthcare web application","5 custom-built websites with fully integrated architecture","Delivered enterprise-wide management and communication system","Automated CI\u002FCD pipeline","Migrated all existing architecture to new systems","Preparation and delivery to publicly traded market",{"title":6,"description":48},[65,66,67,68],"Digital Advisory","Analytics & AI","Website & Webapp Development","Product Strategy & Innovation","cases\u002Fhealthcare-and-life-science","Enterprise-wide digital transformation & new digital product development","8XZxsKKJsqC9bLoZoVsaEMHSOtMLCSqyEbrYNstkNOI",{"id":73,"title":74,"alt":75,"body":76,"date":110,"description":111,"extension":49,"img":112,"meta":113,"navigation":52,"path":114,"quote":115,"quote_author":55,"results":116,"seo":122,"services":123,"stem":127,"tagline":128,"__hash__":129},"cases\u002Fcases\u002Fsmall-business-in-aesthetics.md","Local Medical Business","Medical Aesthetics case study",{"type":9,"value":77,"toc":105},[78,80,83,86,89,91,94,97,100,102],[12,79,15],{"id":14},[17,81,82],{},"MedicalAestheticCo* is a medical aesthetic clinic founded in 1989 located in Quebec City, Quebec. The company has served thousands of clients and has focused on superior service and innovative offerings.",[17,84,85],{},"The business was looking to digitalize more operations and modernize their look. In addition, they were offering many services and the owners had concerns the orchestration of those services may have not been as efficient as possible.",[17,87,88],{},"The core questions we set out to address: How might the company modify their services to more holistically cover their clients' needs and improve profitability? What digital architecture would create big change early on, but also allow for scalability and flexibility as the company grows? Could we redesign their web presence to enhance the current client base experience but also attract new clients?",[12,90,26],{"id":25},[17,92,93],{},"To understand MedicalAestheticCo*'s business, we worked closely with the owners to understand core values, employees, and the local market. We interviewed the owners to fully understand the business challenges both internally and in the marketplace.",[17,95,96],{},"In our Ideation and Discovery phase, we uncovered that the digital footprint was a key component to improving operations and strategically important in the upcoming years. In addition, there was a vast amount of data we could analyze to discover the services clients valued most balanced with the operational resources required.",[17,98,99],{},"After architecting the digital ecosystem, our team developed an entire suite of applications fully custom to meet the unique challenges MedicalAestheticCo* faced. We provided testing phases and reviews along the way, ensuring we were fully aligned with their core values.",[12,101,36],{"id":35},[17,103,104],{},"After careful deliberation and balancing budget versus value, we were able to deliver a suite of digital products for the company alongside business insights that drove growth.",{"title":41,"searchDepth":42,"depth":42,"links":106},[107,108,109],{"id":14,"depth":42,"text":15},{"id":25,"depth":42,"text":26},{"id":35,"depth":42,"text":36},"2020-09-01","Complete analytics build, AI chatbot, web app development, custom text-messaging platform, website redesign, & patient management system","https:\u002F\u002Fmedia.milligram-health.com\u002Fmilligram-web\u002Fimages\u002Fsmall_business1_nslvoj.jpg",{},"\u002Fcases\u002Fsmall-business-in-aesthetics","We appreciated the opportunity to work with a local 30 year business looking to reinvent themselves. Not only did we work on digital development & aesthetics, we helped the business review their services and customers in a unique way that changed what they offered, ultimately growing the business significantly throughout the pandemic.",[117,118,119,120,121],"Fully customized Website","Custom CRM solution","Fully customized Admin portal for Virtual visits","Analytic insights focused on Customer & Service profiling","Web Application Text-Messaging system for client coaching",{"title":74,"description":111},[124,66,67,125,126],"Digital & Advisory Services","Economic Modeling & Opportunity","Business & Customer Profiling","cases\u002Fsmall-business-in-aesthetics","Engineering & designing an innovative patient care platform","QEfPAS_6IdwA7iqtVUNzn6FeuXExXu4Rz9rTuOtafrc",{"id":131,"title":132,"alt":133,"body":134,"date":165,"description":166,"extension":49,"img":167,"meta":168,"navigation":52,"path":169,"quote":170,"quote_author":55,"results":171,"seo":176,"services":177,"stem":178,"tagline":179,"__hash__":180},"cases\u002Fcases\u002Fnational-pharmacy-policy.md","National Pharmacy Policy During Covid-19","National Pharmacy Policy case study",{"type":9,"value":135,"toc":160},[136,138,141,144,147,149,152,155,157],[12,137,15],{"id":14},[17,139,140],{},"NationalPolicyOrg* focuses on advocating for pro-patient and pro-pharmacy public policy; communicating the value of community pharmacy as the face of neighborhood healthcare; and fostering business community and solutions through effective meetings and other member programs.",[17,142,143],{},"NationalPolicyOrg* represents traditional drug stores, supermarkets and mass merchants with pharmacies. Chains operate nearly 40,000 pharmacies, and the 80 chain member companies include regional chains, with a minimum of four stores, and national companies. Chains employ nearly 3 million individuals, including 155,000 pharmacists. They fill over 3 billion prescriptions yearly, and help patients use medicines correctly and safely, while offering innovative services that improve patient health and healthcare affordability.",[17,145,146],{},"NationalPolicyOrg* was seeking a strategic thinker who could bring a wide-variety of expertise in pharmacy to help architect policy change and deliver insightful analytics. We were selected to that position just prior to Covid-19 and were initially tasked with several high-impact initiatives. As the pandemic began, our focus shifted to federal policy and collaboration with the White House and other government bodies.",[12,148,26],{"id":25},[17,150,151],{},"Our strategic approach began with a thorough analysis of the pharmacy landscape and the regulatory environment. We worked closely with the leadership team to identify the highest-impact areas where policy change could drive meaningful improvement for pharmacies and pharmacists across the country.",[17,153,154],{},"As the Covid-19 pandemic unfolded, we quickly pivoted to support urgent policy needs, including federal and state reimbursement analysis for pharmacist-administered immunizations and other Covid-19 related initiatives.",[12,156,36],{"id":35},[17,158,159],{},"Our work ultimately drove industry-wide change across policy and reimbursement for pharmacies and pharmacists both before and during the Covid-19 pandemic.",{"title":41,"searchDepth":42,"depth":42,"links":161},[162,163,164],{"id":14,"depth":42,"text":15},{"id":25,"depth":42,"text":26},{"id":35,"depth":42,"text":36},"2020-03-01","Federal and State Policy and Reimbursement for Pharmacist Immunizations & Covid-19 Initiatives","https:\u002F\u002Fmedia.milligram-health.com\u002Fmilligram-web\u002Fimages\u002Fgovernment_1080_do52rn.jpg",{},"\u002Fcases\u002Fnational-pharmacy-policy","NationalPolicyOrg is at the front-lines of policy change for pharmacy. I was honored to assist in many areas which ultimately drove industry-wide change across policy and reimbursement for pharmacies and pharmacists both before and during the Covid-19 pandemic.",[172,173,174,175],"Drove industry-wide policy change for pharmacies and pharmacists","Federal and state policy analysis and recommendations","Reimbursement strategy for pharmacist immunizations","Covid-19 initiative analytics and insights",{"title":132,"description":166},[68,66],"cases\u002Fnational-pharmacy-policy","Driving industry-wide practice change during pandemic","TTrR4hiyt7ejSBq6uWark_-v24uFOMnPCLGeAmphqYk",{"id":182,"title":183,"alt":184,"body":185,"date":216,"description":217,"extension":49,"img":218,"meta":219,"navigation":52,"path":220,"quote":221,"quote_author":55,"results":222,"seo":228,"services":229,"stem":231,"tagline":232,"__hash__":233},"cases\u002Fcases\u002Fmedtech-medical-device.md","MedTech Device","MedTech Device case study",{"type":9,"value":186,"toc":211},[187,189,192,195,198,200,203,206,208],[12,188,15],{"id":14},[17,190,191],{},"MedTechCo* is a startup company out of British Columbia, Canada. The core team is comprised of seasoned health & tech leaders, scientists, and innovators\u002Fentrepreneurs. In addition, the company has developed a structure working as a university\u002Findustry partnership to advance lab and testing capabilities.",[17,193,194],{},"As a startup, one key area of focus is sales, marketing and commercialization. The business was looking to develop a strategy to enter the marketplace based on the technology's currently known capabilities.",[17,196,197],{},"The core questions we set out to address: What markets will engage with the device because of its value? What are the limitations across each market\u002Fchannel? Does a single channel align with both short and long term vision?",[12,199,26],{"id":25},[17,201,202],{},"We began working with MedTechCo* early in their development to help define strategy. What made this engagement unique was working cross-functionally with our science and university partners to align product development for the markets we intended to start with.",[17,204,205],{},"The entire team needed to understand and contribute to the product vision, ensuring everyone understood the capabilities of the device and the purpose of use in market.",[12,207,36],{"id":35},[17,209,210],{},"We engaged in our business development efforts and were successful in getting client interest in the product.",{"title":41,"searchDepth":42,"depth":42,"links":212},[213,214,215],{"id":14,"depth":42,"text":15},{"id":25,"depth":42,"text":26},{"id":35,"depth":42,"text":36},"2019-03-01","Medical & wellness device startup sales, marketing and product strategy","https:\u002F\u002Fmedia.milligram-health.com\u002Fmilligram-web\u002Fimages\u002Fmetabolic_insights_main_pvdtpv.jpg",{},"\u002Fcases\u002Fmedtech-medical-device","Working with a startup is exciting and requires flexibility and agility. We really enjoyed working with MedTechCo over the years. Covid-19 presented a unique opportunity to work with the government on a new application for the device.",[223,224,225,226,227],"Device branding","New Website","Strong sales pipeline","Economic Models and projections","Sales & Marketing Materials",{"title":183,"description":217},[124,230,67,125],"Sales, Marketing and Business Development","cases\u002Fmedtech-medical-device","Creating a new category of Medical Device for the Health & Wellness market","FoWtpCzfPpbYbF0L6jY87XTv8WVOGbIjc08vSQkMO74",1776017009354]