MedTech Device

Overview

MedTechCo* is a startup company out of British Columbia, Canada. The core team is comprised of seasoned health & tech leaders, scientists, and innovators/entrepreneurs. In addition, the company has developed a structure working as a university/industry partnership to advance lab and testing capabilities.

As a startup, one key area of focus is sales, marketing and commercialization. The business was looking to develop a strategy to enter the marketplace based on the technology's currently known capabilities.

The core questions we set out to address: What markets will engage with the device because of its value? What are the limitations across each market/channel? Does a single channel align with both short and long term vision?

Process

We began working with MedTechCo* early in their development to help define strategy. What made this engagement unique was working cross-functionally with our science and university partners to align product development for the markets we intended to start with.

The entire team needed to understand and contribute to the product vision, ensuring everyone understood the capabilities of the device and the purpose of use in market.

Results

We engaged in our business development efforts and were successful in getting client interest in the product.