[{"data":1,"prerenderedAt":73},["ShallowReactive",2],{"case-medtech-medical-device":3},{"id":4,"title":5,"alt":6,"body":7,"date":49,"description":50,"extension":51,"img":52,"meta":53,"navigation":54,"path":55,"quote":56,"quote_author":57,"results":58,"seo":64,"services":65,"stem":70,"tagline":71,"__hash__":72},"cases\u002Fcases\u002Fmedtech-medical-device.md","MedTech Device","MedTech Device case study",{"type":8,"value":9,"toc":42},"minimark",[10,15,19,22,25,29,32,35,39],[11,12,14],"h2",{"id":13},"overview","Overview",[16,17,18],"p",{},"MedTechCo* is a startup company out of British Columbia, Canada. The core team is comprised of seasoned health & tech leaders, scientists, and innovators\u002Fentrepreneurs. In addition, the company has developed a structure working as a university\u002Findustry partnership to advance lab and testing capabilities.",[16,20,21],{},"As a startup, one key area of focus is sales, marketing and commercialization. The business was looking to develop a strategy to enter the marketplace based on the technology's currently known capabilities.",[16,23,24],{},"The core questions we set out to address: What markets will engage with the device because of its value? What are the limitations across each market\u002Fchannel? Does a single channel align with both short and long term vision?",[11,26,28],{"id":27},"process","Process",[16,30,31],{},"We began working with MedTechCo* early in their development to help define strategy. What made this engagement unique was working cross-functionally with our science and university partners to align product development for the markets we intended to start with.",[16,33,34],{},"The entire team needed to understand and contribute to the product vision, ensuring everyone understood the capabilities of the device and the purpose of use in market.",[11,36,38],{"id":37},"results","Results",[16,40,41],{},"We engaged in our business development efforts and were successful in getting client interest in the product.",{"title":43,"searchDepth":44,"depth":44,"links":45},"",2,[46,47,48],{"id":13,"depth":44,"text":14},{"id":27,"depth":44,"text":28},{"id":37,"depth":44,"text":38},"2019-03-01","Medical & wellness device startup sales, marketing and product strategy","md","https:\u002F\u002Fmedia.milligram-health.com\u002Fmilligram-web\u002Fimages\u002Fmetabolic_insights_main_pvdtpv.jpg",{},true,"\u002Fcases\u002Fmedtech-medical-device","Working with a startup is exciting and requires flexibility and agility. We really enjoyed working with MedTechCo over the years. Covid-19 presented a unique opportunity to work with the government on a new application for the device.","Dr. Barus, Founder & President",[59,60,61,62,63],"Device branding","New Website","Strong sales pipeline","Economic Models and projections","Sales & Marketing Materials",{"title":5,"description":50},[66,67,68,69],"Digital & Advisory Services","Sales, Marketing and Business Development","Website & Webapp Development","Economic Modeling & Opportunity","cases\u002Fmedtech-medical-device","Creating a new category of Medical Device for the Health & Wellness market","FoWtpCzfPpbYbF0L6jY87XTv8WVOGbIjc08vSQkMO74",1776173871104]