Local Medical Business

Overview

MedicalAestheticCo* is a medical aesthetic clinic founded in 1989 located in Quebec City, Quebec. The company has served thousands of clients and has focused on superior service and innovative offerings.

The business was looking to digitalize more operations and modernize their look. In addition, they were offering many services and the owners had concerns the orchestration of those services may have not been as efficient as possible.

The core questions we set out to address: How might the company modify their services to more holistically cover their clients' needs and improve profitability? What digital architecture would create big change early on, but also allow for scalability and flexibility as the company grows? Could we redesign their web presence to enhance the current client base experience but also attract new clients?

Process

To understand MedicalAestheticCo*'s business, we worked closely with the owners to understand core values, employees, and the local market. We interviewed the owners to fully understand the business challenges both internally and in the marketplace.

In our Ideation and Discovery phase, we uncovered that the digital footprint was a key component to improving operations and strategically important in the upcoming years. In addition, there was a vast amount of data we could analyze to discover the services clients valued most balanced with the operational resources required.

After architecting the digital ecosystem, our team developed an entire suite of applications fully custom to meet the unique challenges MedicalAestheticCo* faced. We provided testing phases and reviews along the way, ensuring we were fully aligned with their core values.

Results

After careful deliberation and balancing budget versus value, we were able to deliver a suite of digital products for the company alongside business insights that drove growth.